Written by Mike, a Florist
I’ve been part of the world of floristry for many years sincepart of the family business and been part of our family of florists for a long time. Being part of a family florist business, I’ve been able to understand the problems and opportunities of florists. As former director for Florint, the International Florist Organisation, I had the incredible opportunity to see the bigger picture, understand the success, failures, strengths and weaknesses of florists worldwide, and try to piece together a working framework for florists to flourish. Together with this experience I want to help you find solutions to our common problems.